• San Francisco Real Estate Professional, CA License #01936073

    Judson Gregory | San Francisco Realtor® |  License #01936073 | Compass

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The Value of Home Staging

Posted by Judson Gregory on December 5, 2023
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Setting the Stage for Success

Your home gains a competitive edge with buyers because of two factors: the right price and the right property preparations.

Thoughtful preparations and repairs along with beautiful staging help your home stand out in the market. Staging transforms empty rooms into stylish, turn-key, and beautiful living spaces that emphasize the home’s best features and create an emotional connection with buyers. Staging can also help potential buyers envision themselves living there.

It may seem counterintuitive to spend money when you are planning to sell, but properly preparing your home and staging it are cost-effective ways to maximize your return. A home that photographs well, shows well, and is move-in ready will draw more interest and offers. And even in a slower market, buyers will be more circumspect and drawn to unimpeachable, turn-key homes.

Here are some data points that demonstrate the value of staging to your bottom line.

Staging Helps Your Home Sell for a Higher Price

Staging helps increase the sale price by up to 20% on average.

20% of home buyers in 2022 increased their offer on a home by 1-5% because the home was staged.

1437 Page Street

Staging Decreases Days on Market

Average time homes spent on the market before selling.

184 days

Not Staged

23 days

Staged

Staging Gives You a Solid Return on Your Investment

Sellers who chose not to stage their homes saw an average home price reduction of 5 to 20 times greater than the staging investment would have been.

About 75% of sellers see a return on investment of 5-15% over the asking price when they stage their homes professionally. 

The Bottom Line

Ultimately, property preparations and stylish staging can help you get the most value out of your home sale and even help sell your home faster. I pride myself on making my clients’ homes stand out in the market with cost-effective, high-impact solutions that keep your bottom line in mind at all times.

Sources:
“Home Staging Industry Statistics,” International Association of Home Staging Professionals, 2022
“Profile of Home Staging,” National Association of Realtors, 2023
“2021 State of the Industry Benchmarking Report,” Real Estate Staging Association

Curious about your home’s value? 

Contact me to learn more.

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